The Showrunner is the person concerned with both the creative and financial aspects of a television series. They develop the vision, assemble an amazing team, produce the series and do it all on time and within budgetary constraints.
Examples of leading Showrunners include Breaking Bad’s Vince Gilligan and The Walking Dead’s Scott M. Gimple. The renaissance of television has given Showrunners an amazing set of new platforms like Netflix and Hulu to tell stories and engage their audiences.
B2B organizations have the same opportunity to engage their audiences by producing educational/entertaining content on a consistent basis through their Owned Media platform and guided by a Content Marketing strategy.
These days, every company is a media company. Every organization and person has the tools at their disposal to directly communicate and engage with their audience. This approach builds trust and credibility and amazing long term (commercial) relationships.
B2B organizations that seek competitive differentiation through video/audio programming can take a Showrunner’s mentality to their strategy. All they need is a person concerned with the organization’s editorial strategy, user experience and commercial model to deliver a consistent content experience (aka Content Marketing) resulting in loyal audiences and revenue growth.
We’ve developed a 4-part strategic framework to help you design and execute the strategy. Please hit the CONTACT US page for more information.