The Tyranny of Choice in Content Marketing? We live in an information-soaked economy and consumers have so many options to choose from to fulfill even the most niche of needs. One may think it’s a panacea, but it actually results in a Tyranny of Choice. It’s been proven that too many options leads to psychological […]
Struggling to get started with Video Marketing in 2017? You don’t have to spend hundreds of dollars on lightening and equipment. Just grab that iPhone, hit record and let’s go. Before we get into “how” to get started with video marketing, let’s first start with “what” and “why.” It’s important to tackle the “why” question, […]
Have you heard that 2017 is the year of video marketing? Yes, of course you have. Everyone and their brother — including me — is talking about the power of video as a large part of your 2017 marketing strategy. Our friends at Vidyard and Demand Metric published a benchmark report on video marketing. We’re […]
As a content creator, do you feel empowered or overwhelmed? I understand if it’s the latter, as the number of choices we have to communicate to our prospects and customers can be mind numbing. In this video, we explore the depths of this issue, yet come away with a sense of optimism due to the […]
Once upon a time there was a business leader that flipped out due to lack of Salesforce CRM compliance. What’s your story? As we scale up the Social Selling Maturity Curve as level 4 creators — the opportunity to use video to scale relationships gives us unlimited potential. Having a storytelling framework will drive emotional […]
As you move up the Social Selling Maturity Curve, is your video content focused on a moment in time or building an enduring and sustainable strategy?
Is earning trust and building authority at scale important to you? Yes? Then you should consider a video publishing strategy. Video publishing is the most effective way to scale your charisma, illustrate your knowledge and expertise and give your prospects/customers a sense of what it’s like to work with you. Afraid of looking like a […]
Need to convince your boss that Social Selling is the way forward? Are you still forced to play the volume game? Use the 5R framework as we explain in this video.
The Qualities of a Great Leader? Unbridled passion, deep expertise and average empathy…is this the profile of a great leader? While it might be an exciting place to work, the raw enthusiasm will end up chaffing someone at some point. Are you willing to deal with it if you’re accomplishing great things together? Hopefully yes, […]
How to Achieve a 50% Conversion Rate on InMails Lindsey Boggs has an 11 step system and it works. She explains her winning InMail content strategy and framework in the 4 minute video extract below. Also, please watch to learn her super-secret hack that will save you time and money. (FYI, you can watch the […]