All creators want options, right? Do the myriad of content types and distribution/engagement platforms compel you to create or confuse you into submission?
Launching a video-first strategy? YouTube or Facebook Live? What about Insta-stories?
Since content is the key to gaining trusted advisor status, how do we break this tyranny of choice and achieve our thought leadership goals?
It can be pretty simple, if we commit to strategic planning, discipline and focus.
What are you struggling with in 2017?