016: Authority, Epic Fail and Driving Scale. How to 5X your Content Output

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Authority. This one word completes our Social Selling Maturity Curve model. Delivering value earns authority, which then yields positive commercial outcomes.

Today we discuss specific action items to move our level 2 (social selling participants) up to level 3 curators so we can scale our relationships and revenue.

Please see this YouTube video for a visual explanation of the model.

Authority was of course inspired by my friends at Rainmaker Digital on the Showrunner podcast this week.

This episode also reveals a critical vulnerability and failure that transpired this week.

Lastly, we dig into the importance of lead scoring and its positive impact on sales productivity.

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Thank you

Jeff

PublishorPerish.FM

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