Social Media Strategy

A Social Media Strategy does not have to be fancy. In fact, our social media strategy is very consistent with our culture and values – be cost effective, keep it authentic, use the tools properly and don’t be afraid to do it yourself.

When it comes to your Social Media Strategy, we believe in authentic passion over promotion. By focusing on the passion for your audience first, and not the strict promotion of your products, your passion in effect becomes your promotion. This will drive engagement and results.

What is Social Media?

Social Media is a platform-driven, “content” (text, video, audio, images) oriented method of driving word-of-mouth and dynamic relationships at scale. The sharing of content enables deeper connections and bridges geographical constraints. It basically makes people and companies more approachable and accessible.

Why is Social Media important?

Social Media has changed the way people and companies interact with one another. Social Media sites like Facebook enable relationship development at scale by making connections through the sharing of “content.”

Facebook (an $18bn company) also has changed the way people use the Internet. When is the last time you heard someone say, “surf the web?” You probably haven’t. Facebook and its peer-set are now the on-ramp to Internet. With the addition of mobile technology, we’re “ALWAYS ON.”

Facebook Stats (select)

  • 1.79 billion monthly active users globally
  • 4.5 billion likes daily (up 67% over 2012)
  • 1.66 billion MOBILE active users (up 20% YoY)
  • Ages 25-34 represent 29.7% of users
  • Engagement is 18% higher on Thursdays and Fridays
  • 300 million photos uploaded per day
  • Average time spent per Facebook visit is 20 minutes
  • 60% of the US population uses Facebook

Since social media is always on, it’s a great way to engage with your prospects, customers and suppliers. Social gives you the opportunity to show the passion for your business, products and services.

What do people do on Social Media?

Connect/talk/vent 1-to-1, in groups and privately, to share thoughts, pictures, videos, images… audio…anything that captures and keeps attention, is interesting, funny, sad, informative, controversial…

Who is involved in a company’s social media strategy?

  1. Marketing/Sales Manager for Company
  2. C-Suite – to amplify
  3. New Business Prospects – to drive discovery
  4. Current Customers – to deepen relationships, loyalty, up-sell
  5. Employees – sense of pride, ownership, view of life to friends/relatives
  6. Suppliers/partners – support of appreciation of relationship
  7. Community  – exhibits the good you’re doing

What social networks should we use?

That depends. Who is your target audience, what are your business goals, and marketing/content strategy goals?