Struggling to get started with Video Marketing in 2017? You don’t have to spend hundreds of dollars on lightening and equipment. Just grab that iPhone, hit record and let’s go. Before we get into “how” to get started with video marketing, let’s first start with “what” and “why.” It’s important to tackle the “why” question, […]
Have you heard that 2017 is the year of video marketing? Yes, of course you have. Everyone and their brother — including me — is talking about the power of video as a large part of your 2017 marketing strategy. Our friends at Vidyard and Demand Metric published a benchmark report on video marketing. We’re […]
As a content creator, do you feel empowered or overwhelmed? I understand if it’s the latter, as the number of choices we have to communicate to our prospects and customers can be mind numbing. In this video, we explore the depths of this issue, yet come away with a sense of optimism due to the […]
Want to start building a dynamic relationship with your prospects before the first meeting? Does an email or a calendar invite make the impact you want? Ever thought about using YouTube? No, you don’t have to be a crazy YouTube creator to break through and start building trust and credibility. There are 5 simple steps to […]
Once upon a time there was a business leader that flipped out due to lack of Salesforce CRM compliance. What’s your story? As we scale up the Social Selling Maturity Curve as level 4 creators — the opportunity to use video to scale relationships gives us unlimited potential. Having a storytelling framework will drive emotional […]
As you move up the Social Selling Maturity Curve, is your video content focused on a moment in time or building an enduring and sustainable strategy?
Is earning trust and building authority at scale important to you? Yes? Then you should consider a video publishing strategy. Video publishing is the most effective way to scale your charisma, illustrate your knowledge and expertise and give your prospects/customers a sense of what it’s like to work with you. Afraid of looking like a […]
Ready to change the game and 1-up your competition? As a passionate content creator, listed below are the tools of my craft. These may not be of the highest quality, but they’re a great place to get started. iPhone 6+ (take video in Selfie Mode) MacBook Air Podcast Microphone (got mine at RadioShak close out) Pop […]