Prof. Scott Galloway — our favorite academic stud — recently released the 5 most common attributes of “Genius Brands” according to L2 research (see video below). Even though L2 is analyzing major consumer brands, we can apply these same criteria at the individual level to build our own personal (genius) brand strategy. 5 Ways to […]
Do you like surprises? For your birthday — yes! For your sales forecast — absolutely not. No one likes a surprise miss of their sales goals. How can you avoid surprises and never miss your sales forecast again? Well, that depends upon your answer to the three questions below. Do you have a well-defined sales […]
Surf the web lately? When’s the last time you heard someone say that? I bet it’s been a while. Why? Because we live in a world of content created by AND for the mobile device. And who’s disrupting our markets while delivering value and driving this mobile revolution? Our friends at FANG (Facebook, Amazon, Netflix […]
Is your revenue plan and go-to-market strategy locked and loaded for 2018? Is your Content Marketing strategy aligned to your sales process? Below are 14 items to consider for your sales and marketing kickoff meeting so you can have an amazing 2018. Setting Business Goals and Growth Strategy How are you setting and communicating your […]
I have a beef with Wikipedia. They’re holding us back. This is a call to arms to Content Marketers to help us expand the scope of audience measurement beyond serving only the advertising industry. It’s time to expand the definition of audience measurement to support savvy CMOs at brands that are embracing an audience-first strategy by […]
What’s the biggest risk businesses face today, besides low barriers to competitive entry, the information-soaked consumer, rampant growth of mobile technology, and the maker-kid tinkering in his basement? Let’s refocus that question. What’s the biggest risk businesses face today that can be mitigated by the marketing team? Is it no longer relying on only the […]
Once upon a time there was a business leader that flipped out due to lack of Salesforce CRM compliance. What’s your story? As we scale up the Social Selling Maturity Curve as level 4 creators — the opportunity to use video to scale relationships gives us unlimited potential. Having a storytelling framework will drive emotional […]
As you move up the Social Selling Maturity Curve, is your video content focused on a moment in time or building an enduring and sustainable strategy?