More video was uploaded to YouTube in the last 30 days than the TV Networks produced in the last 30 years? And, of the 133 million active LinkedIn users in the U.S., 40% of them use the platform daily. Is this phenomenon driven only by millennials and those crafty creators on YouTube, or are business […]
Prof. Scott Galloway — our favorite academic stud — recently released the 5 most common attributes of “Genius Brands” according to L2 research (see video below). Even though L2 is analyzing major consumer brands, we can apply these same criteria at the individual level to build our own personal (genius) brand strategy. 5 Ways to […]
Surf the web lately? When’s the last time you heard someone say that? I bet it’s been a while. Why? Because we live in a world of content created by AND for the mobile device. And who’s disrupting our markets while delivering value and driving this mobile revolution? Our friends at FANG (Facebook, Amazon, Netflix […]
As a content creator, do you feel empowered or overwhelmed? I understand if it’s the latter, as the number of choices we have to communicate to our prospects and customers can be mind numbing. In this video, we explore the depths of this issue, yet come away with a sense of optimism due to the […]
Want to start building a dynamic relationship with your prospects before the first meeting? Does an email or a calendar invite make the impact you want? Ever thought about using YouTube? No, you don’t have to be a crazy YouTube creator to break through and start building trust and credibility. There are 5 simple steps to […]
Once upon a time there was a business leader that flipped out due to lack of Salesforce CRM compliance. What’s your story? As we scale up the Social Selling Maturity Curve as level 4 creators — the opportunity to use video to scale relationships gives us unlimited potential. Having a storytelling framework will drive emotional […]
As you move up the Social Selling Maturity Curve, is your video content focused on a moment in time or building an enduring and sustainable strategy?
Is earning trust and building authority at scale important to you? Yes? Then you should consider a video publishing strategy. Video publishing is the most effective way to scale your charisma, illustrate your knowledge and expertise and give your prospects/customers a sense of what it’s like to work with you. Afraid of looking like a […]