014: Leading Change: Creating a Sense of Urgency

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Today we focus on creating a sense of urgency. It is the first of 8 steps in driving a social selling change management agenda.

Leading change can happen at any level of seniority. Are you leading or waiting?

We also dig into the social selling rules of engagement when responding to a RFP. Do you descend upon and socially surround the buying committee, or do you hang back and follow strict RFP protocols?

How do you respond to a RFP? I’d love to hear your approach.

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