Are you interested in learning more about using video in your Content Marketing and Social Selling strategy? Are you a sales and marketing leader ready to raise your profile by embracing a video-centric Content Marketing strategy? Curious to know how to scale your charisma to transform into a thought leader?
Welcome to Scale Your Charisma on the Publish or Perish.FM network. Our mission is to help innovative and scale-seeking sales and marketing leaders take social selling to the next level. Together we’ll play smarter offense to break through and thrive in the age of empowered prospects.
In a world where buyers have access to volumes of information via online and social media channels, sales leaders have transformed into teachers and curators. Gone are the days of leading with a volumetric prospecting approach and pitching one-sided value propositions.
This site is packed with practical how-to advice and insight from one of the country’s leading experts on social selling. Jeff Leo Herrmann, the producer and host of Scale Your Charisma, realized that, despite the plethora of information, blogs and resources on social media and content marketing, sales leaders still have a lot of questions about social selling. In response, Jeff recognized that what sales professionals need is real-world guidance and insight on how they can “scale their charisma” using video publishing and social selling. Hence, PublishOrPerish.FM was born at the intersection of sales and marketing.
Want to learn how to build a scalable video publishing platform that earns trust and credibility with your customers?