Building equity in your social profile is an important strategy for advancing your social selling strategy in order to help potential customers get to know, like and trust you. Social signals easily get buried in the timeline; your content can unfortunately get lost in the social noise, competing for attention with hundreds of other social signals across many social networks. The best way to build trust and credibility is to present a consolidated record of your point of view, positioning you as an expert in your field.
LinkedIn as a Repository
LinkedIn is an ideal channel for creating an archive – a treasure chest – of your published materials. It is an excellent investment of your time and energy because your potential clients and connections can easily find a collection of your posts that will help them learn more about what you have to offer.
LinkedIn is a client-friendly platform. The insights and data that is collected can help you effortlessly track your progress as you build your online presence. It is quite impressive when your audiences realize you’ve taken the time to conceive, write and disseminate your unique perspective, approach and lessons learned using LinkedIn’s publishing platform.
Social Selling is a Good Time Investment
Building a social profile in LinkedIn is a good investment of your time. A strong social profile will save you time by fast-tracking the credibility-building process because your prospective customers and connections can easily access a record of your thoughts and point of view. An initial introduction into what you offer and your perspective allows you to advance the conversations beyond the early stages of building relationships.
How to Build Social Equity
The key to building social equity online is to develop a personal content strategy. Your personal content strategy presents a consolidated record of your point-of-view and validates trust and credibility in you.
If you would like more information about how to build a personal content strategy and a social profile, please contact me at jherrmann@fathomdelivers.com.