Common Links are the Ties that Bind | 2015 Review — Episode #36

Pleased but Never Satisfied

In episode #36 we break down the core principle of Social Selling and analyze our progress against 2015 goals. [Please WATCH]

While we’ve learned a lot, we have so much more work to do.

Social Selling Core Principle

Social Selling is not a new sales hack, it is as old as the sales profession itself. The essence of Social Selling is making prospects/clients feel special — because you care enough to learn about their interests and intent and take the time to engage them with relevant content.shutterstock_313123559

This approach to sales prospecting ignites relationships and fast-tracks the development of trust and credibility. The speed and scalability are simply a bonus.

2015 Goal Achievement

Did you accomplish all you set out to do? I’d love to hear from you. What worked, what didn’t and what’s being rolled into 2016?

Please comment below.

Happy New Year and here’s to a┬áprosperous 2016.