024: How to Measure the ROI of Social Selling in Salesforce

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You may be just one button click away from truly knowing the ROI of social selling in Salesforce. Want to know how? Please listen to episode #24 of the podcast.

Today we’re joined by Tara Hall, our Salesforce Certified Sales Cloud Consultant and Certified Administrator, to learn how to set up our sales stack for success.

We dig into the strategy and data integration opportunities across LinkedIn Sales Navigator, Salesforce and Twitter. Focusing on “sources” for each record type is more simple and effective than tracking at the lead/contact/opportunity activity level.

Lastly, the key to measuring ROI is setting up campaigns – which are the most powerful and under utilized aspect of Salesforce.

Please let us know how you’re measuring the ROI of social selling by emailing me at Jeff@PublishorPerish.FM.