Are you putting more energy into promoting your people or your products? In this information-soaked world of consumer control, will injecting personality and authenticity make a difference in your growth strategy?
Joining us in Episode 26 is my friend — and marketing expert — Jon Pogact to get a marketer’s perspective on supporting the sales organization’s transformation into thought leaders and brand ambassadors.
Executing a video publishing strategy captures attention and builds trust, and in the end, it all comes down to being consistent with the documented content marketing strategy.
We’d love to hear what’s working for you. Please let us know on Twitter.