026: Going Rogue with Video Publishing

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Are you putting more energy into promoting your people or your products? In this information-soaked world of consumer control, will injecting personality and authenticity make a difference in your growth strategy?

Joining us in Episode 26 is my friend — and marketing expert — Jon Pogact to get a marketer’s perspective on supporting the sales organization’s transformation into thought leaders and brand ambassadors.

Executing a video publishing strategy captures attention and builds trust, and in the end, it all comes down to being consistent with the documented content marketing strategy.

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