027: What’s Wrong with LinkedIn’s Social Selling Index?

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How do you motivate your sales team to embrace social selling?

Show them the LinkedIn Social Selling Index (SSI) of a Marketing Director who’s crushing it.

Today we hear from Jon Pogact on how he — as a marketer — achieved an SSI of an 84.

No quota, no matter. LinkedIn Sales Navigator is a great tool for the marketing team as well. It’s perfect for developing¬†insights in support of content marketing, events and webinars.

We break down the 4 drivers of the Social Selling Index and talk about ways to coach the team and reinforce the importance of social selling.

We’d love to meet other marketers with an SSI north of 70. Let us know who they are.

 

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