047: RELEVANCE! The 5 Rs of Social Selling on LinkedIn (2 of 5)

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Are you focused on your goals or your prospect’s goals? How can you capture the interests and intent of your best prospects so you can focus on them?

In this episode we discuss RELEVANCE – #2 out of the 7 “R’s” of social selling we are covering in this series.

It’s no secret. It’s simple social selling. Use context to ensure relevance.

Use insights to help you evaluate the performance of your content and engagement. Insights are everywhere, especially on LinkedIn. It takes only a moment to germinate the seeds of a lasting relationship.

What’s your favorite social network to use for capturing insights and becoming relevant?