052: Is Twitter Still a Viable Marketing Platform?

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Are you continuing to invest time and money in Twitter? Does its pivot to the News category in the Apple App Store  impact your willingness to spend time building audience and driving engagement? Are you still willing to invest advertising dollars?

We discuss the future of Twitter in terms of the events at The Ohio State University over the past few days.

Is anyone using Twitter for activity other than news and live events? Is the release of a podcast or what you ate for breakfast Tweet-news worthy?

What’s the value of Twitter between breaking news and live events? Can you build a sustainable audience?

Please let me know what you think.