030: Lily the Dog, Bourbon and the Best Sales Prospecting Email Evah!

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Last week I experienced the most effective integration of a sales prospecting email and a LinkedIn profile EVAH! And it resulted in a booked meeting.

Today we analyze the method Harry Hayward used to get my attention and successfully book a meeting using his dog Lily.

Have you ever wondered how personal you should get? What’s the best use of wit? How to build empathy by being vulnerable? We discuss these questions and more on the podcast.

Please let us know what you think by email me at Jeff@PublishOrPerish.FM.