Speaking

Book Jeff to Speak

Jeff Leo Herrmann is an executive strategist and keynote speaker known for making complex ideas about AI, brand, and marketing analytics immediately actionable. He brings boardroom credibility and real-world results to every stage.

Inquire About Speaking →


Signature Topics

AI & Brand Growth: The Competitive Advantage You’re Leaving on the Table

Most companies are experimenting with AI. Few are using it to build lasting brand advantage. Jeff unpacks how AI-powered insight is changing the game for brand strategists — and what leadership teams need to do now to stay ahead. This talk is built for marketing and strategy leaders who want to move from AI hype to AI results.

Ideal for: Marketing leadership summits, strategy conferences, brand and innovation events


Making Marketing Accountable: Brand Measurement That Actually Works

Marketing budgets are under pressure everywhere. Jeff draws on his work at Kantar and MASB to show how forward-thinking organizations are building measurement frameworks that connect brand investment to revenue — and how to make the case internally. This is a practical, numbers-forward talk with clear takeaways for CMOs and their teams.

Ideal for: CFO/CMO events, marketing effectiveness summits, analytics conferences


From Complexity to Clarity: Data-Driven Strategy in the Age of AI

The volume of marketing data has never been higher — and the ability to act on it strategically has never been more important. Jeff shares how leading organizations are cutting through noise to make faster, smarter brand decisions using modern analytics and AI. A talk for leaders who want clarity, not complexity.

Ideal for: Digital transformation events, executive leadership forums, B2B marketing conferences


The Brand Growth Playbook: Lessons from 20+ Years at the Intersection of Data and Strategy

What separates brand investment from brand impact? Jeff draws on two decades of work with major global brands to lay out a practical growth playbook — from measurement to positioning to the decisions that compound over time. Honest, direct, and grounded in what actually works.

Ideal for: General marketing conferences, CMO forums, brand and strategy retreats


Past Speaking Engagements

  • CES — Consumer Electronics Show, Las Vegas
  • MASB Annual Summit — Marketing Accountability Standards Board
  • Content Marketing World — Named Top 50 Content Marketing Influencer

Formats

Jeff is available for keynote presentations, panel discussions, fireside chats, and executive workshops. Engagements are available in-person and virtually.

Get in touch to discuss your event →

© 2026 MADISON, MICHIGAN & MARKET