An Owned Media Marketing Strategy (aka “Content Brand”) takes an audience-first approach to business storytelling that builds a loyal customer base. (source: Content Marketing Institute)
In defense against the dominance of social media platforms, an Owned Media Marketing Strategy provides the company access to valuable first-party data and commercialization models beyond products/services revenue.
Beyond the marketing intelligence benefits, this Sales Enablement strategy arms sales teams with published content/tools aligned to the buyer’s journey that makes them more effective. A resource-driven approach to prospecting builds trust and credibility and positions the sales team as industry experts and trusted advisors.
An example of an Owned Media Marketing Strategy is our own audience-centric platform SalesQuants. This content platform is dedicated to serving the needs of the audience interested in sales analytics and forecasting.
We lead with resources and strive to share our knowledge and expertise. This approach helps build trust in the marketplace and results in inquires for consulting services.