018: The Secret to Converting a Marketing Qualified Lead

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Pssst… want to know the secret that successful sales people use to convert Marketing Qualified Leads (MQLs) into opportunities?

I’m sorry. There is no secret because successful sales leaders NEVER touch MQLs. Pouncing on MQLs is for wild amateurs.

Today we tease apart the differences between MQLs and SQLs, and discuss strategies to engage with each.

We lean into advice from our friend Jack Kosakowski for methods to apply Social Selling strategies to germinate the seeds of relationships through online conversations.

Finally, if all else fails and you feel compelled to call that MQL, we offer a helpful tip that will not damage the potential of this future great relationship.

Please let us know what strategies you use to germinate the seeds of relationships with your MQLs.