021: Top 10 Reasons Content Marketing Drives Sales Productivity

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Driving sales productivity is a consistent topic across all organizations. We all strive to make the highest and best use of our time, especially for those that are tasked with — or passionate about — achieving massive success.

Today we focus on the Top 10 reasons content marketing drives sales productivity. This list sets us up to embrace a governing framework we’ll discuss next week.

First, we’ll focus on defining “what is content marketing?”

Second, we’ll reveal how a well-built and executed content marketing strategy governs — and even supercharges–  an outbound prospecting model.

Please the podcast a listen and share your experiences with the audience by emailing me at Jeff@PublishorPerish.FM.

I would love to hear from you.

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