Driving sales productivity is a consistent topic across all organizations. We all strive to make the highest and best use of our time, especially for those that are tasked with — or passionate about — achieving massive success.
Today we focus on the Top 10 reasons content marketing drives sales productivity. This list sets us up to embrace a governing framework we’ll discuss next week.
First, we’ll focus on defining “what is content marketing?”
Second, we’ll reveal how a well-built and executed content marketing strategy governs — and even supercharges– an outbound prospecting model.
Please the podcast a listen and share your experiences with the audience by emailing me at Jeff@PublishorPerish.FM.
I would love to hear from you.