041: Getting Personal with Leads Leads to Long Term Relationships

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Can getting personal with leads lead to long-term business relationships?

I’ll share one social selling insights story today as we prepare for our talk at Content Marketing World 2016. This story is an excellent illustration for how taking the time to review your prospects social network profiles can have a positive impact on building a relationship with them. This is an interesting, entertaining story so don’t miss out!

Please take a moment and share a story of how you’ve leveraged a social network profile to start a conversation or build a relationship with a prospective client. I’d love to hear from you!

Hope to see you at Content Marketing World!