048: RECOGNITION! The 5 Rs of Social Selling on LinkedIn (3 of 5)

Download Audio

This episode is dedicated to my Dad, Leo Herrmann.

Hungry to take your social selling to the next level? Are you using LinkedIn as a published record of your knowledge and expertise? Today we drill into the third of five Rs of social selling – recognition.

We all have a great opportunity to prove we’re not just superficial sales people but true teachers and problem solvers.

In this episode I cover:

  1. How to use LinkedIn as a published record of your
  • knowledge,
  • expertise,
  • credibility, and
  • authority.
  1. How to build recognition using LinkedIn
  • how to set up your profile
  • key features to pay attention to
  • how to optimize headlines
  • how to use the summary section to best highlight your unique position
  • what to write in the job description
  • where to position job recommendations
  • how to use your LinkedIn profile as a published, public record of your accomplishments

3. Introduction on how to drive a response using LinkedIn

  • How to set yourself up for success as a content publisher on LinkedIn
  • What are the 3 elements of a successful response model?
  • The importance of great, value-adding, problem-solving content

How have you set up your LinkedIn profile for success? I’d love to hear from you!

© 2019 MADISON, MICHIGAN & MARKET