063: How to Get Started with Video Marketing Using Your iPhone

Download Audio

While you’ve probably heard that 2017 is the Golden Age of Video, you still might be wondering how to get started with video marketing? Well, if you have an iPhone you’re more than ready to go.

We’re living in an age of video made for and by the mobile device. We all have a content planning, production, publishing and promotion studio in our hand.

Short of the virtual/augmented reality future, video is still the most visceral way to establish an emotional connection with your audience.

Before we get into the HOW, let’s focus on WHAT and WHY. What results are we seeking and why are we doing it? What’s our purpose and intended outcome?

The WHY of Video Marketing

  • Establish trust and credibility
  • Build an emotional connection with your audience (prospects and customers)
  • Illustrate your knowledge and expertise
  • Give your clients an understanding of what it’s like to work with you
  • Make an impact beyond easy to ignore voice mails and emails

What’s holding you back? Not a compelling and charismatic leader? That’s no problem. Your prospects and customers want to see the real and authentic you.

Please let us know what’s holding you back, and we’ll work on it together.

© 2019 MADISON, MICHIGAN & MARKET