017: 3 Ways to Build Authority Using a Video Publishing Strategy

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How do you build authority in your market? By publishing your knowledge and expertise on a consistent basis in a persistent location. Move beyond words into VIDEO.

Leveraging video to illustrate a point of view helps your sales team participate in a publishing strategy that previously was left only to writers. Sales leaders are born communicators, so why not use their strengths to the organization’s advantage.

Everyone realizes the power of video, yet many have the same questions, “What do I say, and how do I get started?”

We dig into this topic and more in this episode.

For references purposes, check out the video explaining the Social Selling Maturity Curve.