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About Jeff

Jeff Leo Herrmann is an executive, strategist, and keynote speaker helping organizations navigate the intersection of AI, brand growth, and marketing effectiveness.

As Executive Vice President at Kantar, Jeff leads brand strategy and marketing analytics work for some of the world’s most recognized companies. With more than two decades of experience, he has built a reputation for translating complex data into clear, actionable brand growth strategies.

Jeff has spoken at leading industry conferences including CES, MASB (Marketing Accountability Standards Board), and Content Marketing World. His talks challenge marketing leaders to move beyond vanity metrics and build measurement frameworks that connect brand investment to real business outcomes.

Areas of Expertise

Jeff speaks and consults on the following topics:

• AI & Brand Growth — How artificial intelligence is reshaping brand strategy, consumer insight, and marketing effectiveness
• Marketing Analytics & Measurement — Building accountability frameworks that connect brand spend to business results
• Data-Driven Strategy — Turning marketing complexity into clarity for leadership teams
• Digital Transformation — Leading organizations through the shift to modern, insight-driven marketing

Background

Jeff holds an MBA from the University of Chicago Booth School of Business and has spent his career at the intersection of brand, data, and strategy. He is based in the Chicago area and is available for keynotes, executive workshops, and advisory engagements.

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