What is a B2B Showrunner?
In the parlance of the Hollywood television industry, a Showrunner is a television series’ leading executive producer with a focus on both the creative and financial aspects of storytelling. With the plethora of distribution platforms now available to consumers like Netflix, Hulu, Amazon Prime, Facebook, Youtube… the Showrunner has significant creative freedom in long-form storytelling and the opportunity to entertain and engage binge-happy niche audiences.
Showrunners have risen to power as a creative force in Hollywood responsible for the current Golden Age of Television. Examples of leading Showrunners include Breaking Bad’s Vince Gilligan, The Walking Dead’s Scott M. Gimple and of course Larry David from Curb Your Enthusiasm.
Brands and organizations today have the same opportunity to engage and educate their customers with educational content delivered on a consistent basis across digital platforms including, but not limited, to Youtube and Facebook.
The B2B Showrunner is the person concerned with the creative, financial and analytical decisions required to develop and execute an audience-first strategy expressed through an owned media marketing strategy. They develop the vision, assemble an amazing team, produce the series and do it all on time and within budgetary constraints.
These days, every company is a media company. Every organization and person has the tools at their disposal to directly communicate and engage with their audience. This approach builds trust and credibility and amazing long term (commercial) relationships.
B2B organizations that seek competitive differentiation through video/audio programming can take a Showrunner’s mentality to their strategy. All they need is a person concerned with the organization’s editorial strategy, user experience and commercial model to deliver a consistent content experience (aka Content Marketing) resulting in loyal audiences and revenue growth.
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